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Eastern Health Alliance Delivering the right attention and care for your health at the right time

Eastern Health Alliance

Delivering the right attention and care for your health at the right time

Country
Singapore
Industry
Healthcare
Year
2010

Healthcare Brand: As part of Singapore’s initiative to improve healthcare delivery, there were plans to regionalise & integrate healthcare delivery. The Eastern Health Alliance represents a community of healthcare providers in the eastern region. ‘Coordinated Care’ across the healthcare journey was the state Brand Purpose.

Brand Consultancy in Healthcare Industry. Logo design for Eastern Health Alliance.
Brand Consultancy in Healthcare Industry. Website design for Eastern Health Alliance.

Marketing & Communications

Tangible developed both the new name & logo, emphasising a close-knit & well-coordinated community of healthcare partners. The visual & verbal identity system for the brand conveys the ideas of integration, collaboration & coordination with a series of paths and intersecting circles representing the medical journey from diagnosis to treatment to ongoing care. Ideas for the EHA website, including; content, organisation & special features were generated in a workshop.

Brand Consultancy in Healthcare Industry. Workshop for Eastern Health Alliance.

People & Culture

Campfire workshops were conducted with stakeholders & partners from the healthcare community to align efforts in delivering the brand’s promise.

Brand Consultancy in Healthcare Industry. Brand Architecture for Eastern Health Alliance.

Products & Services

A clear brand architecture was developed, outlining a menu organisation system for EH Alliance’s services & specifying how the brand would be used by partners.

Visit: Eastern Health Alliance