Consumer Brands: Universal Sovereign Trading (UST) had the opportunity to launch a new premium tissue brand into Singapore’s Supermarkets. They approached Tangible to help develop the brand, packaging design and the visual language of the brand in time to meet their listing date; ‘Pursoft’ was the result.
Tangible’s solution for the Core Visual Elements of the Pursoft brand was a strong shape strategy, elegant colour palette and sophisticated typography. These memorable elements allowed the brand to create strong recognition with consumers across multiple media channels. Pursoft has been one of the more successful product launches in Singapore, listing in all the major supermarkets and creating a loyal following with the launch campaign and promotional offers.
The new ‘Pursoft’ packaging design needed to be relevant for bathroom tissues, facial tissues and kitchen roll. Therefore Tangible developed a broad range of packaging designs that were shortlisted by UST for testing across different segments. The USP for Pursoft was a 4-Ply product together with a scented core and the winning design highlighted the premium nature of the product.